“Why does my business need a website”?
Obviously, as a digital marketing agency, we get asked this question a lot and, to be honest, it should be obvious why you need a website in this digital age. However, we still get this question regularly so we have decided to break it down for you into 10 main reasons to have a website.
People like branding and knowing who they are doing business with. Your website allows you to express yourself and let the customer know why you are in your line of business as well as promote your brand, product or services. You can give yourself an image online that can attract and appeal to the right people.
Having an online presence via a website gives your customers the satisfaction of your credibility. They know that you have invested in yourself to be found online and that means you’re more reliable and trustworthy. If you think you are worth investing in then they will think the same. Looking after your business means people will be happy that they will be looked after by your business.
The high street is nearly all but dead. Research suggests that nearly 90% of people pre-research their shopping before buying online or in-store. So even if you are on the high street, people are less likely to shop from you if you don’t have an online presence and they can’t research you beforehand. People are literally windows shopping online rather than on the high street.
So you have an Instagram account, Facebook page and a Twitter account. That’s great, in fact, that is fantastic. Facebook alone has over 2.38 billion monthly active users (as of July 2019) so yes it is important to be on social media. So we have people tell us that they get a lot of business through their facebook page. That’s expected and we know that this happens. Especially since social media is the new word of mouth. Facebook wants people to give recommendations on facebook pages and share page content. It thrusts it on you every minute your on their site or app. As a business, YOU NEED THIS! But even though you can put a lot of your information on social media, there is still more information that can be put on a website. People may be looking for specific information and having an easy to navigate website will allow people to find it quickly without having to scroll through all your posts to find it.
As previously stated, a Facebook page is free, your website isn’t which again shows more credibility and trustworthiness compared to just having a facebook page. Also, Google likes it when your website is linked to social media accounts. It can even improve your Search Engine Optimisation (SEO, meaning being found easier through, for example, google search).
With a website, people can access information about your business at any time. It also means that they can get a lot of information about your services/products without taking up your time. It also opens doors to potential worldwide sales. Or even means people can get your number in the middle of the night, if you provide an emergency call-out service (such as broken window repairs or locksmith services), this is a must.
Let’s compare your website to an imaginary employee who has to do exactly the same job as your website.
If you had to pay someone to be available to answer questions about your business 24/7 it would be expensive. In fact, if you paid someone minimum wage (currently £8.21) to work 24/7, 365 days a year it would cost you £71,919.60 a year. Not to mention holiday, sick pay, national insurance and pension contributions.
Your website costs would include domain (£10 a year approx), build (varies but would be a one off cost our average 5 page website costs around £500 + VAT) and hosting and management (currently £25 + VAT). Already you can see you will be paying considerably less for a website that can work 24/7 without needing a break.
Your employee can only make or answer one phone at a time, they would occasionally be available to do conferences with many people.
Your website can answer questions to many people at the same time, day or night.
Your employee is unlikely to know many languages.
Your website can be translated online so is accessible by everyone worldwide without additional costs.
Your employee has their own purpose and agenda in life.
Your website is built for one purpose… To promote you and your business.
Your employee needs to go on training courses to learn new things and still have the potential of error.
Your website can be updated as and when you like with the correct information, once! And it will remember it.
We are not disputing that speaking to a real person is nice and sometimes prefered by customers. We are arguing that for your basic information and questions that the majority of people ask regularly and research, your website will be more cost effective at giving them the answer than hiring someone to do that for you.
Your website is a major part of your online marketing. But what about offline/traditional marketing. You might want to do leaflets, business cards, billboards radio or even TV ads. With traditional marketing, you’ll find it difficult to come across any advert, leaflet, etc that do not have further information on a website. Traditional marketing techniques only offer a snippet of what you have to offer so a place where you can put most or all your information for them to read further is important. With the current digital age, most people prefer to read at their leisure online rather than through a phone call or even walking to your place of business.
Improves customer service
With your website, you have the ability to be found easily. This means people can find your contact information quickly and get the service they need promptly. Your website is also useful for actual or potential customers to get FAQs answered without waiting for a response from your service. You can also provide downloads and other aftercare services on your website meaning your new customers feel valued for using your services.
People literally live with their mobile phones and use them for anything and everything. With Siri, Alexa and Google all having the ability to just speak and respond, the world is more online than ever. In fact, more and more people aren’t storing phone numbers for businesses in their contacts any more as it is so simple to just ask your phone to find it. As previously stated nearly 90% of people start their purchase by doing research online. The mobile phone is now the predominant searcher online, followed by desktop, followed by the tablet. Around 58% of searches are carried out on mobiles. For restaurants and takeaways, this number is significantly higher. So if your website isn’t mobile responsive then you’re missing over 50% of searches by potential customers. Thankfully most web design companies do provide mobile responsive sites.
Google is still the highest used Search engine. You need to be found. If you have a business then you should be trying to get found on google. Having a website helps with this but you should be signing up to Google my Business too. Also, Google has changed its algorithm to be more about mobile responsive websites (This change is officially called “Mobile-First Indexing”). So your website is less likely to rank if it is designed for desktop only.
The only people we’ve heard say they are happy with their small clientele are people who are ready to retire or people who just work for a company and are not interested in improving their business. Most young business owners and entrepreneurs want their shop of business busting at the gills and then expanding their business by hiring or buying new premises to cope with the demand. If you have a particular product that works and sells locally, then you should be considering why the next town or people in your county aren’t buying it. Then why aren’t people in your country, the continent then the world buying it? Your website can help you achieve this. Even if you don’t have an eCommerce website, as we’ve said, your website gives you the branding and credibility to reach around the globe and become a real name in the world of business.
So that’s our ten reasons for any small business having a website. But to be honest, if we were going to give you one reason to have a website it is as simple as this. If you want to be in business then you need to be found! And with most people using online first to find you then it should be your first place to start.
Have any more questions? feel free to leave a comment and we will answer the best we can.
Pink Square Media is a marketing company that specialises in online marketing. The information provided is correct on the date of publishing.